Muhammad Anns Zubair et al. 2025. Driving Green Brand Equity: The Influence of AI-Driven Personalization, Supply Chain Transparency, and Sustainable Logistics. Journal of Humanities, Health and Social Sciences . 4, 1 (Mar. 2025), 14–26. DOI:https://doi.org/10.61503/JHHSS/v4i1.91.