MUHAMMAD ANNS ZUBAIR; AAMIR SHAHZAD; HIBA ARSHAD. Driving Green Brand Equity: The Influence of AI-Driven Personalization, Supply Chain Transparency, and Sustainable Logistics. Journal of Humanities, Health and Social Sciences , Pakistan, PK., v. 4, n. 1, p. 14–26, 2025. DOI: 10.61503/JHHSS/v4i1.91. Disponível em: https://www.jhhss.com/index.php/jhhss/article/view/91. Acesso em: 11 apr. 2026.