Muhammad Anns Zubair, Aamir Shahzad, Hiba Arshad. Driving Green Brand Equity: The Influence of AI-Driven Personalization, Supply Chain Transparency, and Sustainable Logistics. JHHSS [Internet]. 2025 Mar. 31 [cited 2026 Apr. 11];4(1):14-26. Available from: https://www.jhhss.com/index.php/jhhss/article/view/91