Impact of Agile Practices, Cloud Infrastructure Management, and Organizational Process Automation on Product Development Success: Evidence from the UAE Telecom Software Sector

Abstract

This study investigates the impact of Agile practices, cloud infrastructure management, and organizational process automation on product development success within the Pakistani telecom software sector. In response to increasing pressure for digital transformation and innovation, the research aims to explore how these modern development enablers contribute individually and collectively to successful product outcomes. A quantitative research design was employed, grounded in the positivist paradigm, and data were collected through a structured survey questionnaire distributed among 250 professionals in the telecom software industry. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the relationships between the constructs. The findings reveal that all three variables—Agile practices, cloud infrastructure management, and process automation—have significant and positive effects on product development success. Furthermore, interaction effects indicate that these practices are more effective when implemented in tandem, suggesting a synergistic relationship. The study contributes to the existing literature by integrating dynamic capability theory with digital transformation constructs and offers practical guidance for software firms aiming to enhance performance. By emphasizing a holistic approach, the research highlights the importance of coordinated technological and managerial practices in driving innovation and efficiency in emerging market contexts.